No more news articles ??

The article ’85% of Media Websites Now Use Online Video To Cover News’ highlights the survey from DS Simon on the use of video in presenting online news and how the media websites work. The survey which investigates more than 1000 respondents in different fields of media from D S Simon Web showed that video is playing an important role in online media as there are many readers or consumers prefer watching a short news video to reading a long news article.

Dennis and Merrill (2006) explained that new media, also known as new medium, is an interactive form of communication that using the Internet. The characterisation of Internet such as massive storage, easy accessibility and interactivity benefit the users of new media

Besides that, DS Simon survey also found that media websites having a trend of selling advertising as video is a good medium for monetization with pre-roll and post-roll advertising and more.

According to Richard (n.d), online marketing can save the money on traditional advertising such as fliers and newspaper advertisement. I believe that this is the main reason of media selling advertising on the website.

Furthermore, the survey indicated that radio stations, magazines and newspapers are more using third-party video to produce content externally compare to television stations. Additionally, the survey illustrated that almost all forms of media have changed themselves into online networks and the most of the respondents believe that the trend of using online video will increase from 2010 to 2011.

In my opinion, it is true that most of the media are using online video to present the news today. In addition, I think that this online video do really save the time of readers because I am one of them who prefer watching video news instead of reading a long news article. Besides that, video is more useful than news article as video will be more effective in enhancing understanding of readers or audiences. Therefore, the use of video will be increased and the news articles will be less and less in future.

References:

Richard, CA n.d., Benefits of the Internet for Business, eHow, viewed 13rd November 2011, .

Wadsworth,T 2006, ‘Media Bias and Political Leanings’, in Media Debates: Great Issues for the Digital Age,( eds) Dennis,EE & Merill,JC, Thomson Corporation, Belmont CA, USA, pp. 81-91.